Range of Techniques - As a full service consultancy we offer a comprehensive range of quantitative and qualitative market research techniques.
We will mix-and-match our approaches from consumer focus groups to expert opinions, conjoint surveys
to ‘heat maps’, but only when relevant.
Advanced analytics such as Brand Mapping, Clustering or Choice Modelling frequently
help us dig further into the data.
We don't believe in novelty for novelty’s sake but are always on the look out for
effective analytical solutions and new data collection methods, proactively selecting
the most suitable tools for the job.